Christmas Promotions

Bracket-style promotions are popular, especially for events like March Madness, the NCAA Basketball tournament each spring. But creative radio stations or shows can use the same concept in various ways, including the Christmas Movies...

Christmas Wish is a popular promotion that requires a lot of coordination. Do it well; it can be a franchise that grows over time. The goodwill produced provides lasting value. This promotion works because listening...

This will sound cheesy to many of you, but a themed promotion campaign for recipe books is a winner if you target adult women. It could even be a series of promotions organized by...

Stuff a Bus is a unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items to fill it up. How To Execute Stuff A Bus First,...

Tug at the heart, and listeners will never forget the story. Add Cash for Christmas, and there's the potential of a powerful, memorable on-air contest with an emotional appeal. Cash For Christmas Christmas is an obvious...

As the song says, "There's No Place Like Home For The Holidays," but many can't make it home for various reasons (logistics, financial, etc.). Home for the Holidays brings home to a listener. It...

This is brilliant marketing from an airline with a history of outstanding promotions. It's the type of thing that radio stations should (and once did) specialize in. WestJet reached consumers on an emotional level. WestJet...

Christmas is about giving and spreading joy. It functions as a multi-week promotion without a huge commitment of resources like Christmas Wish. Most listeners would love to be a part of a pay-it-forward, as...

Breaking and Entering Christmas is good the first time you do it, but it builds momentum every year thereafter. The goal is to bring the holidays to families who are experiencing some misfortune in...