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Christmas Promotions

Promotion: Christmas Movies Bracket Challenge

Bracket-style promotions are popular, especially for events like March Madness, the NCAA Basketball tournament each spring. But creative radio stations or shows can use the same concept in various ways, including the Christmas Movies...

Major Promotion: Christmas Wish

Christmas Wish is a popular promotion that requires a lot of coordination. Do it well; it can be a franchise that grows over time. The goodwill produced provides lasting value. This promotion works because listening...

Online Promotion: Themed Recipe Books

This will sound cheesy to many of you, but a themed promotion campaign for recipe books is a winner if you target adult women. It could even be a series of promotions organized by...

Major Promotion: Stuff a Bus

Stuff a Bus is a unique way to generate donations for needy families (or the homeless) at Thanksgiving or Christmas. Invite listeners to donate items to fill it up. How To Execute Stuff A Bus First,...

Major Promotion: Cash For Christmas

Tug at the heart, and listeners will never forget the story. Add Cash for Christmas, and there's the potential of a powerful, memorable on-air contest with an emotional appeal. Cash For Christmas Christmas is an obvious...

Major Promotion: Toys For Tatas

This is not generally associated with Christmas, and this annual promotion isn’t for most stations. It's not Christmas Wish or Breaking and Entering Christmas, but for an edgy brand that appeals to men and...

Major Promotion: Home For The Holidays

As the song says, "There's No Place Like Home For The Holidays," but many can't make it home for various reasons (logistics, financial, etc.). Home for the Holidays brings home to a listener. It...

WestJet Christmas Promotion Wins Hearts

This is brilliant marketing from an airline with a history of outstanding promotions. It's the type of thing that radio stations should (and once did) specialize in. WestJet reached consumers on an emotional level. WestJet...

Christmas Promotion: 12 Days Of Kindness

Christmas is about giving and spreading joy. It functions as a multi-week promotion without a huge commitment of resources like Christmas Wish. Most listeners would love to be a part of a pay-it-forward, as...

Major Promotion: Breaking and Entering Christmas

Breaking and Entering Christmas is good the first time you do it, but it builds momentum every year thereafter. The goal is to bring the holidays to families who are experiencing some misfortune in...
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