Major Promotion: Home For The Holidays
As the song says, "There's No Place Like Home For The Holidays," but many can't make it home for various reasons (logistics, financial, etc.). Home for the Holidays brings home to a listener. It...
Father’s Day: Ferrari For a Day
Your promotion budget has been cut. I get that. But don't let that stop you from giving away a Ferrari. It makes a great Father's Day promotion. And, in reality, most guys would rather...
Promotion: Father and Daughter Reunion
Jeff & Jer did the best Father's Day promotion I've ever heard, creating a father and daughter reunion on the air. The promotion can be done anytime, but Father's Day is clearly a natural...
Promotion: Date My Dad
Date My Dad can be a great storyline if you find the right kid to tell the story. It can be charming, sweet and addicting. And, you could even stretch it across multiple days with...
Feature: The Big Thank You
The Big Thank You is a heart-tugging feature that works for shows that seeks a warm, sensitive personality. It's perfect for growing deeper roots and building a personal bond with the audience. Some shows...