Major Station Promotions

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It's easy to play and can become a long-term contest, major promotion, or ongoing game. Execute...

Make a listener's dream come true, and they'll never forget it. It's a powerful promotion that can be a strong emotional tool. The Bucket List is all about creating great stories and telling them...

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune-ins, and gives you a dynamic digital,...

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign, or a recurring promotion that pops up from time to time when gas prices spike....

Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That Tune and One Song, One Second, One Thousand Dollars are very popular. But this...

What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course. This article explains how to conduct an attention-getting interactive campaign called Pay It Forward Penguin. Including: Explaining the concept. Options...

Pay Your Bills is one of the most popular contest franchises in the radio industry. It's a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos. The...

Here's a fun summer promotion for male targeted stations that has a bit of an edge, but can also be sensitive and warm for women in the audience if executed and positioned properly. It's...