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Major Station Promotions

Contest: High Low

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...

Contest: Secret Sound

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It's easy to play and can become a long-term contest, major promotion, or ongoing game. Execute...

Promotion: The Bucket List

Make a listener's dream come true, and they'll never forget it. It's a powerful promotion that can be a strong emotional tool. The Bucket List is all about creating great stories and telling them...

Contest: Crack The Code

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune-ins, and gives you a dynamic digital,...

Promotion Idea: Handshakes and High 5s

Meeting listeners is one of the most powerful ways to attract an audience. That’s why politicians shake hands and kiss babies. It works! This is important for all personalities, but especially for new shows....

Promotion: Free Fuel Promotions

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign, or a recurring promotion that pops up from time to time when gas prices spike....

Million Dollar Mix

Contests asking listeners to guess the mystery song have been featured on radio stations for decades. Games like Name That Tune and One Song, One Second, One Thousand Dollars are popular, but this idea...

Promotion: Pay It Forward Penguin

What happens when an interactive campaign meets fun? The Pay It Forward Penguin, of course. This article explains how to conduct an attention-getting interactive campaign called Pay It Forward Penguin. Including: Explaining the concept. Options...

Promotion: Pay Your Bills

Pay Your Bills is one of the most popular contest franchises in the radio industry. It's a clever way to brand a cash giveaway, allowing stations to manage their budget and create imaginative promos. The...

Pregnant Mom Bikini Contest

This promotion is not for everyone, but it is a fun Mother's Day or summer promotion for male-targeted stations with an edge. However, with the right approach, you could turn it into a sensitive,...
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