Station Contests

High Low is a great radio promotion that has been around for decades and has proven to be a winner every time it's played. It holds up well as a one-time campaign or a...

The Secret Sound can be a simple feature on a radio show as a daily or weekly game. It's easy to play and can become a long-term contest, major promotion, or ongoing game. Execute...

Every spring, the sports world becomes obsessed with the NCAA college basketball championship tournament. In fact, the enthusiasm spreads beyond basketball fans as millions complete a tournament bracket, even if they know nothing about...

Crack the Code is one of the stickiest promotions on the radio. If you do it right, it engages listeners, seducing them into more and more appointment tune-ins, and gives you a dynamic digital,...

You Got This (also known as You Can't Win) is a fun contest that grabs listeners quickly and won't let them go. It's like an earworm. This article explains how to play the contest You...

Here's a fun game to use instead of a standard giveaway. Always Say Yes turns an otherwise boring "call now and win' into an entertaining segment with a caller. This article is about how to...

The American football season is long. It starts in September and ends with the Super Bowl in February or the NCAA Championship game (for college football) in early January. A season-long football promotion is...

Free Fuel Friday is a great promotion that can be adapted to be a one-time event, an ongoing campaign, or a recurring promotion that pops up from time to time when gas prices spike....

Building an audience with contests and games is an effective tactic, and 1 Song, 1 Second, $1,000 is a simple, fast, and addictive game that helps stations strategically and tactically. This play-along music game...

Beat the Bank is a great contest because it's easy to play, adds drama on the air and offers the appeal of a large prize without having to pay off every time. The promotion works...