Thursday, February 20, 2020

Publicity Stunt To Get Free TV Exposure

Here's a great idea to get free TV exposure from your show, a precious commodity for radio personalities. Even better, it's content-driven and will stand out on the air and on TV. This comes courtesy...

Every Personality Needs These 3 Promotion Tools

Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about not having promotion tools, trinkets or giveaways at events. It's embarrassing...

I Sent a Press Release: Where’s the Publicity?

This happens all the time. A great press release is sent. Three days later, someone asks, "Hey, did we get any publicity from it?". And nobody knows. But someone in promotions says, "Not sure....

Grab These Free Press Release Tools To Crank Up Your Publicity Machine

Radio stations don’t send press releases as much as they once did. In fact, most marketers have gotten away from cranking out content that feeds their publicity machine. Here’s the problem. Most press releases you send...

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How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand...