Sunday, July 21, 2019

Yes, Your Show Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over  social media. Stations want to maximize the reach popular radio personalities can bring for their brands. And rightfully so....

8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon - ...

4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station videos compete with thousands of great video producers online. It's...

7 Immediate Steps to Jump Start Social Media Presence

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand. My future." Good! Now, let's...

How To Create a Social Media Policy That Gets Everyone on The Same Page

Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide how the brand...

How To Use Twitter Like a Boss Seminar on Demand

To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them all. And it’s one of...

Social Media: How To Get In The User’s Timeline

In strategy meetings at radio stations all over the world, building a social media presence is usually one of the most talked-about goals. And it doesn't take long before someone issues a direct order...

The Most Important Thing On Social Media Is Response

Everyone thinks they're a social media expert. And maybe you are, mostly because being an expert in this ever-changing world is a moving target. But success on social media is more than just hiring a...

Sorting It Out: Hashtags vs Mentions # vs @

Twitter and Instagram are terrific tools to communicate with your audience. It’s worth the investment in time and resources. So, it you’re going to make the commitment, it’s certainly worthwhile to get the most...

Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the ideas we presented to automate social media content. There are several...

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Game: Are You Christmas Smart?

Are You Christmas Smart game is a terrific game that is easy to play. You can play it every day in December leading up...