Thursday, February 20, 2020

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the most confounding of...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

How To Use Twitter Like a Boss Seminar on Demand

To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them all. And it’s one of...

Yes, Your Show Should Have A Separate Social Media Presence

It seems that radio station management and air personalities are in a constant war over  social media. Stations want to maximize the reach popular radio personalities can bring for their brands. And rightfully so....

8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon - ...

Promoting Interviews On Social Media

Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But once you have a strong interview, you can get more...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter...

10 Can’t Miss Ways to Build Your Twitter Audience

A radio personality may have the best content on the planet, but without users finding access to it, some of the impact is wasted. Great content is a terrific entry to discovering a personality....

Social Media: How To Get In The User’s Timeline

In strategy meetings at radio stations all over the world, building a social media presence is usually one of the most talked-about goals. And it doesn't take long before someone issues a direct order...

4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station videos compete with thousands of great video producers online. It's...

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The Science of Show Prep

None of you got into radio or come to this site for a science lesson. But like it or note, radio performers can learn...