Sunday, September 15, 2019

7 Quick Video Tips For Great Studio Shots

Radio shows should be using video to market and promote by now. You do have a plan for creating online videos to engage listeners, right? If not, stop reading this now, and read this...

How To Create a Social Media Policy That Gets Everyone on The Same Page

Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide how the brand...

Online Contest: Last Comment Wins

Last Comment Wins is exactly what the title describes. And it's a terrific promotion on your Facebook page or any other social media site. It's a fun, free and oddly addictive way to engage your...

How To Use Twitter Like a Boss Seminar on Demand

To love Twitter is to understand Twitter. That can be said for all social platforms because each is unique. But Twitter is one of the most confounding of them all. And it’s one of...

7 Immediate Steps to Jump Start Social Media Presence

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand. My future." Good! Now, let's...

8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon - ...

Sorting It Out: Hashtags vs Mentions # vs @

Twitter and Instagram are terrific tools to communicate with your audience. It’s worth the investment in time and resources. So, it you’re going to make the commitment, it’s certainly worthwhile to get the most...

Social Media: How To Get In The User’s Timeline

In strategy meetings at radio stations all over the world, building a social media presence is usually one of the most talked-about goals. And it doesn't take long before someone issues a direct order...

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the most confounding of...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

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Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than a contentious feature like Second Date Update or War Of...