Hugs and High 5s in the Wild: Taking the Feature Into the Community
The on-air version of Hugs and High 5s builds emotional equity. Listeners learn that your show is the place that…
Social Media
Repackage: Designing Content to Live in Multiple Forms
The first three recycling tactics all start from the same place: content that already exists. You repeat it, reperform it,…
Repurpose: Giving Your Content a Second Life
When a great segment ends, where does it go? After the glow of a terrific episode of a key feature,…
How to Build a Nomination-Style Promotion
Promotion success has nothing to do with the biggest prize or complex mechanics. A promotion with the best production value…
Help! My Social Media Content Is Eating My Radio Show
There was a time when a radio show’s biggest challenge was building a better break, finding stronger topics, tightening benchmarks,…
Practical Tools Radio Influencers Can Learn from Digital Influencers
The creator economy was about identity, and radio personalities have been influencers before the word existed. Tapping into the power…
The MrBeast Playbook: What Radio Can Learn from YouTube’s Biggest Showman
In the 1980s and 90s, radio stunts were the gold standard for buzz. Last one touching the car wins it…
How To Build a Street Team of Local Influencers: The New Way to Win Visibility, Build Buzz, and Drive Engagement
Once upon a time, the radio station’s street team was an army of interns in station t-shirts and cargo shorts,…
How To Use Local Influencers To Supercharge Radio Promotions
In a time when marketing budgets are stretched and staff is lean, many stations are missing out on a high-impact,…
Mine The Gold: How To Promote Interviews
Your interview is in the can. It’s tight and hilarious, and there are several mic-drop moments. But if it airs…