Saturday, November 17, 2018

Online Contest: Last Comment Wins

Last Comment Wins is exactly what the title describes. And it's a terrific promotion on your Facebook page or any other social media site. It's a fun, free and oddly addictive way to engage your...

Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the ideas we presented to automate social media content. There are several...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

Sorting It Out: Hashtags vs Mentions # vs @

Twitter and Instagram are terrific tools to communicate with your audience. It’s worth the investment in time and resources. So, it you’re going to make the commitment, it’s certainly worthwhile to get the most...

7 Immediate Steps to Jump Start Social Media Presence

Raise your right hand and repeat after me: "I will take my social media presence seriously. Beginning now. It's not just a hobby, it's a part of my identity. My brand. My future." Good! Now, let's...

8 Dos and Don’ts when Using Hashtags

You probably have never heard of Chris Messina, the man who changed the way we use Social Media. In 2007, with one simple tweet, Chris introduced a concept in to the Twitter lexicon - ...

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Promotion: 12 Strays

Many stations do a public service by publicizing the need for adopting from a shelter. It's a great cause, particularly if you have a...