Monday, August 10, 2020

How To Create a Social Media Policy That Gets Everyone on The Same Page

Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide how the brand...

Promoting Interviews On Social Media

Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But once you have a strong interview, you can get more...

Twitter: Radio’s Red Headed Stepchild

To love Twitter is to understand Twitter. For most, it takes some time for the light to finally turn on. Each social platform is unique, and Twitter is one of the most confounding of...

4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station videos compete with thousands of great video producers online. It's...

Hack the Ratings With Online Videos In a Few Fast, Easy Steps

When I experienced the sheer power of this viral video from Hot 96.9 in Boston, it was clear that something major was going on. And there's tremendous potential for air personalities to build a...

Automate Social Media Content With This Tool

Following the online webinar Radio's Essential Guide to Using Twitter Like a Boss, several questions came in from Insiders  interested in some of the ideas we presented to automate social media content. There are several...

You’re on Twitter: Here’s What to Tweet

It’s amazing, but in a world where technology provides the ability to have direct access to virtually anyone in the world, less than 20% of radio stations provide direct interaction with air talent. And Twitter...

7 Quick Video Tips For Great Studio Shots

Radio shows should use video to market and promote. It's a great way to engage existing fans and find new listeners. To start a new video strategy, read this first. Then read this to...

The Most Important Thing On Social Media Is Response

Everyone thinks they're a social media expert. And maybe you are, mostly because being an expert in this ever-changing world is a moving target. But success on social media is more than just hiring a...

10 Can’t Miss Ways to Build Your Twitter Audience

A radio personality may have the best content on the planet, but without users finding access to it, some of the impact is wasted. Great content is a terrific entry to discovering a personality....

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Feature: My Psychic Powers

Here's a great way to cause talk and create a buzz that could stretch over multiple days. Demonstrate your psychic powers and amaze your co-hosts...