Thursday, April 18, 2019

Promotion: The Bucket List

Make listener dreams come true, and they'll never for get you. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion. There are several...

Publicity Stunt To Get Free TV Exposure

Here's a great idea to get free TV exposure from your show, a precious commodity for radio personalities. Even better, it's content-driven and will stand out on the air and on TV. This comes courtesy...

Stunt: The Extreme Challenge

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one of the ways they do it is through a series...

Promotion: The Money Man

This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...

Stunt: The Shoveling Elvises

If you are in a cold-weather city where it snows a lot, Shoveling Elvises is a great stunt that could turn into a winter-long promotion. It can also create a lot of attention. And, you...

Stunt: Mouse Trap Floor From Hell

When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever air personalities, if they insert their show into the topic...

Promotion: Win a Baby

Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy. The controversy isn't so much what actually happens, but rather...

Promotion: Face Your Fear

Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your Fear Week". There are many ways to do it, as you...

Promotion: Win a Wife

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Promotion: The Black Box

The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be addictive. The concept is...

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Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with your contest strategy, this happens. Suddenly you question everything you thought you...