Radio Stunts Need a Story
Radio personalities don't need stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts entirely. And many others rely on stunts to...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Promotion: The Money Man
This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...
Stunt: I Dare You
If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...
Stunt: Dud to Stud
Most guys need a makeover. Some know it, but many just don't. At KS95/Minneapolis, Ryan & Shannon found just the guy and created a stunt called From a Dud to Stud. This promotion is a...
Promotion: The Fugitive
One of the greatest promotions for building word of mouth and adding a story to your radio station, "The Fugitive" has been launched under several titles and with various methods of execution.
It can expand...
Stunt: The Shoveling Elvises
If you are in a cold-weather city where it snows a lot, Shoveling Elvises is a great stunt that could turn into a winter-long promotion. It can also create a lot of attention. And, you...
Promotion: Lips On Marathon
Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...
Promotion: Win a Wife
If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...
Promotion: The Perfect Wedding
Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...
The Four Rules of Funny
Funny doesn’t follow a formula, but there are elements of a joke that contribute to successful humor. That goes for stand up comedy, a...
