Promotion: The Black Box
The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be addictive.
The concept is...
How to Make Minor Stunts Work For You
Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning the task to...
Promotion: The Bucket List
Make listener dreams come true, and they'll never for get you. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion.
There are several...
Promotion: Face Your Fear
Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your Fear Week".
There are many ways to do it, as you...
Promotion: Win a Baby
Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy.
The controversy isn't so much what actually happens, but rather...
A Big List of Minor stunts
For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...
Stunt: Great Christmas Idea For Your Show
Austrian radio host Joe Kohlhofer began his 8am morning drive-time show on Antennae Carinthia station by locking door to the studio and taking over his station's format. It is a great Christmas stunt that can be...
Stunt Categories
There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or paralyzing. That’s why...
Promotion: Win a Wife
If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...
Radio Stunts Need a Story
You don't need to do stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts. Others rely so much on stunts, you...
Feature: Million Dollar Dilemma
The Million Dollar Dilemma can lead to phone calls from listeners and generate conversation that helps with character definition. It's an updated version of...
