A Big List of Minor stunts
For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...
Why Do Radio Stunts?
Stunts are an easy and fast method of creating word of mouth, and if you do it right, you can generate viral spread beyond your audience. But pulling of stunts is harder than ever....
Stunt: Stand in Line
This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...
Stunt: Dud to Stud
Most guys need a makeover. Some know it, but many just don't. At KS95/Minneapolis, Ryan & Shannon found just the guy and created a stunt called From a Dud to Stud. This promotion is a...
Promotion: The Fugitive
One of the greatest promotions for building word of mouth and adding a story to your radio station, "The Fugitive" has been launched under several titles and with various methods of execution.
It can expand...
Promotion: Lips On Marathon
Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...
Promotion: Win a Wife
If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
When Stunts Go Wrong
Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome.
The Sacramento station that conducted the...
Promotion: Summer Ideas
Summer is a great time to make an impact with the audience. Listeners are active, the mood is a little more relaxed and you...
