Why Do Radio Stunts?
Stunts are an easy and fast method of creating word of mouth, and if you do it right, you can generate viral spread beyond your audience. But pulling of stunts is harder than ever....
Promotion: Lips On Marathon
Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...
Publicity Stunt To Get Free TV Exposure
Here's a great idea to get free TV exposure from your show, a precious commodity for radio personalities. Even better, it's content-driven and will stand out on the air and on TV.
This comes courtesy...
Promotion: The Money Man
This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...
A Big List of Minor stunts
For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...
Stunt: I Dare You
If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...
When Stunts Go Wrong
Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome.
The Sacramento station that conducted the...
Radio Stunts Need a Story
You don't need to do stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts. Others rely so much on stunts, you...
The Importance of Being Local
In the never-ending dialogue surrounding the perfect formula for winning radio, the concept of live & local is always looming. It almost always ranks just...
