Game: Your Worst Nightmare
Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare is kind of like Would You Rather, but the theme is for things...
Stunt: Mouse Trap Floor From Hell
When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever air personalities, if they insert their show into the topic...
Promotion: The Black Box
The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be addictive.
The concept is...
Radio Stunts Need a Story
You don't need to do stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts. Others rely so much on stunts, you...
Promotion: The Bucket List
Making dreams come true is a powerful emotional tool, and can be managed in many variations. And that's what the Bucket List is all about.
Some shows grant a dream each month and turn the...
Promotion: Lips On Marathon
Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...
When Stunts Go Wrong
Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome.
The Sacramento station that conducted the...
Why Do Radio Stunts?
Stunts are an easy and fast method of creating word of mouth, and if you do it right, you can generate viral spread beyond your audience. But pulling of stunts is harder than ever....
Promotion: Win a Baby
Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy.
The controversy isn't so much what actually happens, but rather...
Promotion: The Secret Beneficiary
If you're all about making a big deal out of winners, this contest is not for you. You can't promote the winner. A contest...
