Stunts

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Kyle & Jackie O. are a terrific morning show on KISS 106.5 in Australia. They entertain in every break and create talk, and one of the ways they do it is through a series...

This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...

This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

Take Us With You is an inexpensive and fun way to get viral spread for your show, and create a buzz in the community. It's fun, spreads fast and turns into interesting storylines each...

When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever air personalities, if they insert their show into the topic...

Radio personalities don't need stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts entirely. And many others rely on stunts to...

The most exciting promotions engage listeners with an incentive (prize), but also imagination. What Will You Do is a technique that can be adapted in multiple ways to create attention and promotion success. In this...