Stunts

If you are in a cold-weather city where it snows a lot, Shoveling Elvises is a great stunt that could turn into a winter-long promotion. It can also create a lot of attention. And, you...

Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning the task to...

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...

You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...

Doing big stunts can be great fun. They create entertainment value for the audience and can generate media coverage that spreads your brand beyond your audience reach. But whether you are starting to plan...

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Take Us With You is an inexpensive and fun way to get viral spread for your show, and create a buzz in the community. It's fun, spreads fast and turns into interesting storylines each...

Radio personalities don't need stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts entirely. And many others rely on stunts to...

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...

This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...