Promotion: Take Us With You
Take Us With You is an inexpensive and fun way to get viral spread for your show, and create a buzz in the community. It's fun, spreads fast and turns into interesting storylines each...
Stunt: I Dare You
If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...
How to Make Minor Stunts Work For You
Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning the task to...
Stunt: Stand in Line
This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...
Promotion: The Bucket List
Make listener dreams come true, and they'll never for get you. It's a powerful emotional tool, and can be managed in many variations. The Bucket List is all about creating this emotion.
There are several...
Promotion: The Black Box
The Black Box is a terrific promotion that builds intrigue, gets attention and drives appointment tune in. It's also a tool to tell a story on the air that can be addictive.
The concept is...
Promotion: Face Your Fear
Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your Fear Week".
There are many ways to do it, as you...
Promotion: The Perfect Wedding
Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Stunt Categories
There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or paralyzing. That’s why...
Why You need a Programming Strategy That Targets Mood
Why do listeners choose your station? Do you know the most important reason listeners choose your station or show brand over others? If you...
