Promotion: Win a Baby
Win a Baby is a great promotion for the right station. Who's ideal? A station that appeals to women and doesn't mind dealing with controversy.
The controversy isn't so much what actually happens, but rather...
Stunt: Dud to Stud
Most guys need a makeover. Some know it, but many just don't. At KS95/Minneapolis, Ryan & Shannon found just the guy and created a stunt called From a Dud to Stud. This promotion is a...
Stunt: I Dare You
If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Why Do Radio Stunts?
Stunts are an easy and fast method of creating word of mouth, and if you do it right, you can generate viral spread beyond your audience. But pulling of stunts is harder than ever....
Promotion: Bank It Or Burn It
A brand has to either be exceptional, or do something exceptional. The goal is to be noticed. The Bank It or Burn It promotion generated more talk than anyone could have expected.
This promotion comes...
Stunt: Stand in Line
This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...
Promotion: Lips On Marathon
Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...
Promotion: The Fugitive
One of the greatest promotions for building word of mouth and adding a story to your radio station, "The Fugitive" has been launched under several titles and with various methods of execution.
It can expand...
Game: Get it Wrong
Get it Wrong challenges listeners in a very different way. This is a fun game because it forces the contestant to go against human nature.
Get...
