Sunday, December 8, 2019

Stunt: I Dare You

If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets a lot of...

A Big List of Minor stunts

For the right type of show, stunts can be a big attraction. Executed properly, they add drama and can make for great viral video through social media. This list of minor stunts for cast members...

Promotion: Bank It Or Burn It

A brand has to either be exceptional, or do something exceptional. The goal is to be noticed. The Bank It or Burn It promotion generated more talk than anyone could have expected. This promotion comes...

When Stunts Go Wrong

Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome. The Sacramento station that conducted the...

Radio Stunts Need a Story

You don't need to do stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts. Others rely so much on stunts, you...

Promotion: The Perfect Wedding

Weddings are beautiful, meaningful, and all about stories—both the story of the couple and the story of the day. That makes them great content for your station and show. The Perfect Wedding is a major...

Promotion: Win a Wife

If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...

Promotion: The Money Man

This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...

Publicity Stunt To Get Free TV Exposure

Here's a great idea to get free TV exposure from your show, a precious commodity for radio personalities. Even better, it's content-driven and will stand out on the air and on TV. This comes courtesy...

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The Power of the Pause

From their very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune out, right? Over the...