Stunt: I Dare You
If your show is edgy and thrives on provoking the audience with outrageous, unexpected stunts, here's an idea to consider. I Dare You frames the stunts into something that is more memorable and has...
Radio Stunts Need a Story
You don't need to do stunts to be successful. It's not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts. Others rely so much on stunts, you...
How to Make Minor Stunts Work For You
Stunting can be an effective way for radio shows to activate an audience, as long as the stunt is used properly. Many shows create minor stunts on a regular basis, assigning the task to...
Promotion: Win a Wife
If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...
Promotion: Face Your Fear
Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature or an annual "Face Your Fear Week".
There are many ways to do it, as you...
Game: Your Worst Nightmare
Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare is kind of like Would You Rather, but the theme is for things...
Promotion: Bank It Or Burn It
A brand has to either be exceptional, or do something exceptional. The goal is to be noticed. The Bank It or Burn It promotion generated more talk than anyone could have expected.
This promotion comes...
Promotion: The Money Man
This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...
Stunt: Stand in Line
This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...
Every Personality Needs These 3 Promotion Tools
Personalities are often frustrated with what they perceive as a lack of commitment and promotion support from management. It's common to hear complaints about...
