Stunt: Mouse Trap Floor From Hell
When the Atlanta Braves began the baseball season with a 9 game losing streak, their fans were predictably upset. This presents opportunity for clever air personalities, if they insert their show into the topic...
Stunt: Stand in Line
This is an easy stunt to organize, and you can make it even bigger with some clever and careful promotion on the show. It's a social experiment called Stand In Line. The trick is,...
6 Takeaways From the Ice Bucket Challenge
You saw it, remember it and probably participated in it. The ALS Ice Bucket Challenge was a worldwide phenomena, earning the ALS organization nearly 40 million dollars. It's one of the greatest stunts in...
Why Do Radio Stunts?
Stunts are an easy and fast method of creating word of mouth, and if you do it right, you can generate viral spread beyond your audience. But pulling of stunts is harder than ever....
Promotion: Win a Wife
If you're a rock station, or appeal to men, and have an image for cutting edge promotion, Win a Wife can work for you. But be forewarned: this promotion will generate attention, both positive and...
Game: Your Worst Nightmare
Play this game anytime. But as you will see, it's a perfect fit for the week leading up to Halloween. Your Worst Nightmare is kind of like Would You Rather, but the theme is for things...
When Stunts Go Wrong
Regardless of best intentions and detailed planning, sometimes things don't go according to plan. When promotions or stunts go wrong, listeners remember. And it can be hard to overcome.
The Sacramento station that conducted the...
Promotion: The Money Man
This is one of those promotions you have probably heard of, and may have admired. If elected properly, it's a great way to get attention and create drama. The Money Man carries the risk...
Promotion: Take Us With You
Take Us With You is an inexpensive and fun way to get viral spread for your show, and create a buzz in the community. It's fun, spreads fast and turns into interesting storylines each...
Stunt Categories
There are a million ways to create a successful stunt. Well, maybe not a million, but a lot. That can be a problem, actually. So many possibilities can be confusing or paralyzing. That’s why...
Why Resetting Content Is A Key Personality Skill
Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of...
