Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could with a little more planning and preparation. It makes me absolutely crazy to see poor representation at events or public appearances.
Stations can do a lot to improve promotions and events. There’s a guide to make those appearances promotions sizzle here. But what about air talent? It’s frustrating to come to a promotion and not be showcased as expected. Radio personalities may not be able to control details at the event, but there’s lot that can be controlled. Every time you meet a listener is an opportunity to make a connection and win a fan.
Here’s how to turn public appearances into fan-building events.