It’s a chicken-and-egg situation: If you want more calls, put calls on. Hearing others on the air inspires people to call. Simple, right? Listeners don’t call radio shows nearly as much as they once did. There are ways to address the situation, but demonstrating how you want callers to interact with your show is the best way to encourage more calls.
But how can you put calls on if nobody is calling? How can a radio show build phone call momentum? Start by understanding who calls radio stations and why. Then, follow these tips.
