Hooking the audience by getting into a break quickly, clearly, and cleverly is crucial. It sets the tone and builds anticipation for what is to come. The problem is there isn’t much time. Hosts have only 7 seconds to hook a listener or risk losing their attention. Hooks are hard to craft, but asking a question is easy. However, The Question Hook is tricky. The question has to be well-crafted.
The Question Hook Is Tricky!
