A headline on social media is designed to cause users to take action. If it’s not provocative enough, the publisher won’t win the engagement. That’s why successful online sites go to great lengths to test headlines. So doesn’t it make sense to test hooks and teases used on the air?
This article explains how to test hooks and teases in advance. Including:
- The step-by-step process social media sites use to test headlines.
- How to apply testing methods to test hooks and teases.
- Three useful methods that could deliver great rating gains.