You’re probably familiar with Gordon Ramsay, right? He’s the celebrity chef with a personality that’s built his empire on television shows include Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef US. Ramsay’s direct approach and focused advice could be a quick fix for radio programming.
You may not think there’s such a thing as a quick fix for radio programming. Your station is complicated, your market is unique and there are so many “cooks” in your radio “kitchen” it’s hard to get things done. But just like the restaurants Ramsay advises, your issue may be that you don’t see the big picture. It’s easy to get caught up in the weeds and lose sight of how your station sounds to your audience.
Ramsay’s aggressive personality has become his calling card. He’s brash, honest and often confrontational. And his advice to struggling restaurants could be just what you need on your station or radio show.
So how would he provide a quick fix?