Geek alert: This is full of math and statistics. Sorry. But please stick it out and grind through it because it proves that radio contests work. Contests do drive rating growth if executed and promoted properly.
This article explains how contests work for radio. Including:
- Why contests work for radio.
- The math that drives contest success.
- The single most important measure of a winning contest.
- Key number: 4%.
How Contests Work For Radio
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