Ratings

Radio Ratings Samples: The Problem Nobody Wants To Talk About

3 min read
By Tracy Johnson

The dirty little secret of the Ratings Game? Winning isn’t just about building a big, loyal fan base. It’s about getting the right fans to participate in the ratings process. And here’s the shocker: the entire system is built on astonishingly small samples. The radio ratings samples are a joke. If that makes you uneasy, good. It should.

Let’s Talk Radio Ratings Samples

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