Radio personalities don’t need stunts to be successful. It’s not a requirement. Some of the most successful, high profile personalities of all time have avoided stunts entirely. And many others rely on stunts to the point the stunts overwhelm all other images. However, one thing is absolutely true. Stunts need a story.
In this article, I share the importance of having a point for creating a stunt, rather than just launching a stunt for fun. Including:
- How effective stunts tell a story.
- Some of the best stunts happen because of a story that creates opportunity.
- Examples of stunts gone wrong…because there was no story attached.
- Examples of legendary stunts remembered years-and even decades-later.
