Radio’s commercial problems continue to get worse. The ads have been horrible for a while now. But it’s becoming a crisis. And at some stations, the ads make up nearly 25% of programming time.
This article outlines radio’s commercial problems and steps to fix it. Including:
The problem with radio commercials.
Why it’s become a crisis that must be addressed.
Solutions for fixing the problems.
Radio’s Commercial Problems
This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.