Hand turning knobs with the texts internet, radio, television and newspaper for a multi-channel marketing campaign to create a successful communication. Composite between a photography and a 3D background.

Radio’s commercial problems continue to get worse. The ads have been horrible for a while now. But it’s becoming a crisis. And at some stations, the ads make up nearly 25% of programming time.

This article outlines radio’s commercial problems and steps to fix it. Including:

  • The problem with radio commercials.
  • Why it’s become a crisis that must be addressed.
  • Solutions for fixing the problems.

Radio’s Commercial Problems

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