Hand turning knobs with the texts internet, radio, television and newspaper for a multi-channel marketing campaign to create a successful communication. Composite between a photography and a 3D background.
Radio’s commercial problems continue to get worse. The ads have been horrible for a while now. But it’s becoming a crisis. And at some stations, the ads make up nearly 25% of programming time.
This article outlines radio’s commercial problems and steps to fix it. Including:
The problem with radio commercials.
Why it’s become a crisis that must be addressed.
Solutions for fixing the problems.
Radio’s Commercial Problems
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