Radio’s commercial problems continue. The more things change, the more they stay the same, and in some cases, the problem worsens. Radio ads have been weak for quite some time, but production quality and creativity are nearing a crisis. That’s bad enough, but consider the crushing number of commercials on most stations. There are serious problems, but there are solutions. The key question is whether broadcasters are willing to fix it.
It’s Time To Fix Radio’s Commercial Problems
