Portrait of an attractive young girl dressed in denim jacket holding record player on her shoulder while standing and looking away isolated over yellow background

When playing The Ratings Game, programmers should understand how the game is played. And it’s a strange game in many ways. One of the most common mistakes is when broadcasters make programming decisions based solely on ratings data. It’s wildly volatile, often because of how weighting works.

This article explains how weighting works in radio ratings systems. Including:

  • What weighting is.
  • Weighting can affect ratings. Find out how in this article.
  • How to identify weighting-related ratings fluctuation. 

How Weighting Works

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