Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Ratings Game is frustrating, maddening, and unreliable. But let’s simplify it. There are 3 ways to grow share. And only 3 ways. But one is far more effective than the other two.

This article details the 3 ways to grow share. Including:

  • Understanding the relationship between cume and TSL.
  • Details on each of the 3 ways to grow share.
  • Easy to understand examples that will change how you look at ratings.
  • The one method that works best for most stations.

3 Ways To Grow Share

______________________________

Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign up now for just $1 for the first 14 days!

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In