Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let’s simplify it. There are 3 ways to grow share. And only 3 ways. Two are difficult. One is far more effective than the other two.
This article details the 3 ways to grow share with an emphasis on the one method every station can use. Including:
- Understanding the relationship between cume and TSL.
- Details on each of the 3 ways to grow share.
- Easy to understand examples that will change how you look at ratings.
- The one method that works best for most stations.
