Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Rating Game is frustrating, maddening, and unreliable. But let’s simplify it. There are 3 ways to grow share. And only 3 ways. Two are difficult. One is far more effective than the other two.

This article details the 3 ways to grow share with an emphasis on the one method every station can use. Including:

  • Understanding the relationship between cume and TSL.
  • Details on each of the 3 ways to grow share.
  • Easy to understand examples that will change how you look at ratings.
  • The one method that works best for most stations.

3 Ways To Grow Share