You’ve probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes on, your ability to react to now is more important than ever.

When a big moment comes along, how you respond can be the difference between creating a moment your audience remembers for years, or being lost in the noise.

Everything that happens today is bigger, faster and more high-profile. And the story turns over in hours, if not minutes. That doesn’t apply just to big news events, either. It’s the same in sports, celebrity news and politics (Thanks, Mr. Trump).

How can you compete in a world that rewards instant reaction, especially when so many radio stations are voice-tracked or recorded in advance?

React to Now: Just Do It

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