Here’s a term that could unlock the next level of your performance: Relaxed readiness.

Air personalities struggle finding the balance between being highly prepared to perform and “winging it”. I’ve actually had personalities tell me that they can just come in and talk about their life, confident that they would be able to find something entertaining. On air personality actually told me:

I just bring my experiences to the air. It’s good enough. My show is totally spontaneous. I plan nothing. That’s how I get such a natural response.

Okay. Fine. How is that working out for you (hint: Not very well)?

This type of approach almost always sounds sloppy and unprepared. And it’s one of the things that is causing radio shows to lose ground in the battle for attention. In some cases , it’s rampant.

I actually heard this on live sports radio. A talk host was interviewing Trent Green, the former NFL quarterback turned television personality. Green’s show on the NFL Network is quite popular, and known for a loose, fun personality approach to football, with high energy dialogue.

The host asked Trent about how they prepare for the broadcast. Green responded that the team spends many hours off the air exploring topics and discussing angles. They debate the best approach in searching of the most entertaining way to present content. When they hit on something, their producer takes notes and crafts the organic dialogue into a structured topic list for the show.

That’s a healthy approach to injecting point of view and individual personalities into content.

Then The Radio Host Said THIS

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