Most radio shows produce massive amounts of content each day. Doesn’t it seem there should be a bigger audience for all that great material? There should! And there can be! There’s another audience that would love it if only they knew it existed. Every radio show should have a plan to repurpose content online.
In this article, I’ll share ideas on how to repurpose content online to get more value from the best segments. Including:
- Ideas for turning the best moments on the air into a podcast.
- Ways to distract social media users with visual posts.
- Why video teasers (audiograms) are a terrific tool for radio.
- Archiving content on a website or blog.
- Keeping fans updated with daily (or weekly) email newsletters.