You’re ready for that next big research project that will define your station brand. Maybe it’s a perceptual study to measure the station’s current position. Or a music test to find the right songs. Or maybe you want to know how the morning show is performing. Regardless of the goal, there are 5 common research mistakes that could lead you down a disastrous path.
You want to avoid those mistakes, right? Of course.
So let’s make sure that investment in information produces actionable results that point you in the right direction.