Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing it. Listeners hear a fraction of the radio show. Many hear only one content break in a day. In fact, even the best listeners miss 92.5% of their favorite show. That’s why resetting content is critical.

In this article, I share the key techniques personalities should master to reset content quickly and efficiently. Including:

  • When to reset content.
  • How resetting content cures the #1 cause of listener tune out.
  • Examples of how to effectively reset content.

Resetting Content


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