Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing it. Listeners hear a small fraction of the radio show. Many hear only one segment a day. In fact, even the best listeners miss 92.5% of their favorite shows. That’s why resetting content is such a critical skill for personalities.
In this article, I share techniques personalities should master to reset content quickly and efficiently. Including:
- When to reset content.
- How resetting content cures the #1 cause of listener tune out.
- Examples of how to effectively reset content.