Over the years, online music research has prospered. It’s now accepted as an effective, affordable method of gathering data. And programmers use the information to make critical decisions. But response rates have plummeted in recent years. It’s time to fix that.
In this article, I share the importance of completing the feedback loop to increase response rates. Including:
- Why response rates are declining.
- How sharing the results – completing the feedback loop – improves participation.
- Examples on how to phrase invitations and responses for best results.