At any hour of any day, tune in any station in any market. What will you hear? Sameness. Commercials happen at the same times. Promos air going into stop sets. News is on at the top and bottom of the hour. And listeners are lulled into patterns of behavior with subtle cues that it’s time to tune out. Not just tune out a station. Tune out of radio. It’s time to rethink your clocks.
Program Directors continue to design and redesign their programming structure hoping to trick meter carriers into an extra quarter hour here or another few minutes there. That may be effective (to some degree) in manipulating the monthly, but it comes at a price.
They’re missing the bigger picture.