At any hour of any day, tune in to any station in any market. What is on the radio? Sameness. Commercials happen simultaneously on most stations (bowtie or hourglass are your choices). Promos are the first element in stop sets. The news airs at the top and bottom of the hour. Listeners push buttons to escape irritants on your station and find more commercials airing on the others (and vice-versa). Here’s the dangerous part. They’re being conditioned to leave all stations. The new rating methodology (three-minute rule) creates new opportunities. It’s time to rethink your clocks.
It’s Time To Rethink Your Clocks
