Building a 5-Star Character Brand is a critical step for radio talent to develop a brand. Think of it as a character based on your real life. When building a Personality Profile, several rules of character branding should inform every step in the process.

This article discusses the rules of character branding when building a profile. Including:

  • A short discussion of each character branding rule when building a profile.
  • How to use the rules in the character branding process. 

Rules of Character Branding


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