Personality a winning radio station requires the application of both art and science. Both should be applied in relatively equal parts. But often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard science and be all about art.

This article describes how a winning radio station depends on both the art and science of programming. Including:

  • The winning formula: Striking a balance between art and science of programming.
  • How to ensure one doesn’t overwhelm the other. 
  • Dissecting the formula and applying it to winning radio stations.

The Art And Science of Programming


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