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Feature: Love Letters

It takes a special personality to pull this off. but if there is an opinionated, yet charming (and preferably female) personality on the show, Love Letters is a great weekly feature. This...

Promotion: Love That Sticks

Here's a great promotion idea that's ideal for Valentine's Day, but can easily be extended far beyond. Love That Sticks ™ activates listeners to send a positive message and spread your...

Cause Marketing Case Study: A Phone Call That Became Becky’s House

It was Thursday morning of Valentine's week. It was the morning that a single phone call became a powerful, sustainable cause marketing campaign. The end result was Becky's House, which would...

Stunt: Dud to Stud

Most guys need a makeover. Some know it, but many just don't. At KS95/Minneapolis, Ryan & Shannon found just the guy and created a stunt called From a Dud to Stud. This...

Promotion: Lips On Marathon

Lips on Marathon is a fun stunt that will get press coverage and could result in some really big publicity. I've done it a couple of times and it always gets...

Feature: What a Girl Wants

What A Girl Wants isn't a just Warner Brothers movie, or a song from Christina Aguilera. It's a character-defining feature for a female personality on your show. This feature works for solo shows,...

Feature: Explain Yourself

Explain Yourself is a recurring feature that could become something you become known for. That has value, but using it well could also become a character definition tool for personalities. Explain Yourself The...

Feature: Breakfast Kids

For the right personalities, Breakfast Kids is gold. For decades, kids have stood out in entertainment. They get attention, are cute, often funny and heart-warming. Art Linkletter built a franchise around it....

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's...

A Guide To Make Online Photo Contests Rock

Online photo contests can be a great way to activate a radio audience and drive traffic online. They're fun, interactive and often generate sharing that can expose the radio station to...
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