If you’re all about making a big deal out of winners, this contest is not for you. You can’t promote the winner. A contest without a named winner? Why would your station do that? If you can’t take credit for your efforts, why bother? This promotion does have a winner but none that you’ll ever mention. The winner is a secret beneficiary

Often, the loudest voice is a whisper. And that’s the case with this campaign. It’s perfect for Thanksgiving or Christmas, but it works anytime with the right approach.

How To Execute Secret Beneficiary

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In