If you’re all about making a big deal out of winners, this contest is not for you. You can’t promote the winner. A contest without a named winner? Why would your station do that? If you can’t take credit for your efforts, why bother? This promotion does have a winner but none that you’ll ever mention. The winner is a secret beneficiary
Often, the loudest voice is a whisper. And that’s the case with this campaign. It’s perfect for Thanksgiving or Christmas, but it works anytime with the right approach.