If you’re all about making a big deal out of winners, this contest is not for you. You can’t promote the winner. A contest without a named winner? Why would your station do that? If you can’t take credit for your efforts, why bother? This promotion does have a winner but none that you’ll ever mention. The winner is a secret beneficiary

Often, the loudest voice is a whisper. And that’s the case with this campaign. It’s perfect for Thanksgiving or Christmas, but it works anytime with the right approach.

How To Execute Secret Beneficiary


This content is available only for Basic Monthly, Plus Monthly, Pro Monthly, Basic Annual, Plus Annual, and Pro Annual members. Login and try again or subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In