The Secret Sound can be a simple feature on a radio show as a daily or weekly game. Or it could expand into a major promotion.

In this article, I explain how to play The Secret Sound game and manage it as an effective promotion. Including:

  • Step-by-step instructions on how to play The Secret Sound.
  • How to pay off the contest.
  • Information on how much of an incentive (prize) is necessary.
  • How to promote the game.
  • Examples of promos, airchecks, and online assets.
  • Variations and ways to customize the game to fit any station and format.

How to Play Secret Sound


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