Personalities Seminars

The ratings process is a mystery for some and a gamble for others. In this seminar, you'll learn all about rating respondents and their unique qualities, details about the only three ways to influence...

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step-by-step process of how to build a 5-Star Character...

Everything you do on the air revolves around a central, fundamental skill: storytelling. It’s the single most important thing for air personalities to master. In this seminar, you'll learn the basic steps of telling...

Tracy Johnson shows performers the key to compelling stories in The Radio Storyteller's Toolbox, loaded with examples from Louis CK! https://youtu.be/V7zB8t-2nZM

Tracy Johnson's Art Of The Tease seminar teaches you the theory and best practices to crafting amazing teases. https://youtu.be/ueCWB-9Z5IM

If the hook doesn't get attention, listeners won't be there for the payoff. It's All About The Hook shows you how to get off to a fast start. https://youtu.be/chDeO9Lz9es

Art of the Tease 2 is filled with tips and techniques for developing creative, effective teases to drive increased engagement and tune-in. https://youtu.be/TwAEhiOr4p8  

Broadcasters often hire what they think is the best talent available, put them on the air together and then wonder why the magic doesn't happen. It's not enough to just hire personalities. Radio shows...

The Magical Moments seminar is a wake up call for radio broadcasters to focus on creating memorable, top-of-mind content. https://youtu.be/4S0UMc76mDE

Success in radio is being externally focused (listeners) with an internal goal (attention). The It's All About You seminar shows you how to do it. https://youtu.be/tkFfejeELEw