Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing. They usually think their job is over. It’s not. Managing listener interaction is an important role for producers, and how the producer chooses to sequence phone calls is an important factor.
Producing a radio show demands programing skills. Learning to sequence phone calls is just one of them. Callers should never go on the air in the order they called. Nor should they be randomly put on the air. And turning them over to the show’s host is easy, but not nearly as effective as truly programming the calls.
