Have you ever thought you were doing a great job only to discover the boss is terribly disappointed? This is the worst possible surprise in the workplace. The problem is usually a misunderstanding that comes from not setting expectations. Communication between management and on-air performers is a fundamental ingredient for success. Many, if not most, personnel issues can be avoided simply by setting expectations and mutual goals.

This article shows managers and program directors the importance of setting expectations for radio personalities. Including:

  • Defining the role a radio show plays in the station’s strategic goal.
  • How to establish clear expectations early in the communications process.
  • Examples of three of the most common roles radio shows play at radio stations.

Setting Expectations