Are you a personality striving to be real on the air? You may not know what that means. Being real doesn’t give you an authentic character┬ábrand. It probably just makes you boring. Here’s some shocking advice: Don’t be real. Really? The talent coach just told me not to be┬áreal? Yes, that’s right. It’s time to shift gears.

This article is about changing your focus from being real on the air and being authentic. Including:

  • What it means to be real on the air.
  • Why being authentic is better than being real.
  • How some shows use the concept of “real” as an excuse to be lazy.
  • The art of character branding passes through an authentic filter, not a real one.

Don’t Be Real On The Air