Are you a personality striving to be real on the air? You may not know what that means. Being real doesn’t give you an authentic character brand. It probably just makes you boring. Here’s some shocking advice: Don’t be real on the air. Really? The talent coach just told me to not be real? Yes, that’s right. It’s time to shift gears.

This article is about changing your focus from being real on the air and being authentic. Including:

  • What it means to be real on the air.
  • Why being authentic is better than being real.
  • How some shows using the concept of “real” as an excuse to be lazy.
  • The art of character branding passes through an authentic filter, not a real one.

Don’t Be Real On The Air