Show Prep

Everyone has access to the same content every day. Topics are ordinary and common, so how can content stand out from the competition and reflect your unique character brand? Try the TESOP method for...

Everyone is focused on creating original content that has never been done before. It's natural to assume that the silver bullet is identifying the perfect topics that nobody else is doing. Good luck with...

The Mastering The Setup seminar is one of the most popular seminars we've ever offered. It has inspired a lot of questions. In this Mastering The Setup Q&A, Tracy Johnson answers all of the...

Becoming a strong character brand doesn't happen by accident. The process starts with a Character Brand Profile, but even then, audiences may or may not develop the impression you hope for. Once a profile...

Tracy Johnson explains how radio personalities can learn to get talk segments off to a fast start and give each break a chance to succeed in the Mastering The Set Up Seminar. After watching the...

When is the last time someone asked, "What's going on with you?" and you replied, "Not much."? Then you think, "Wow. That was boring." Nobody wants to be boring. We want to be the...

Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences. The trick is...

Radio shows sound better when there’s a plan. Everyone needs a daily road map to stay organized and focused. It's important on every show, but especially if there are multiple personalities in the cast...

What's the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? There are three that we recommend...

Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how...