Brainstorming

What's the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? There are three that we recommend...

Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how...

Many shows, maybe even most shows, have a fundamentally hard time creating content that is truly “sticky”. By that, I mean segments listeners actually hear, remember, and will talk about with friends. That only...

Many personalities struggle to turn a topic or idea into a relatable story that pulls listeners in. There's a thin line between being self-absorbed and interesting with an outward focus. That's why personal stories...

The only thing harder than telling personal stories is prepping a personal story. There’s nothing like great radio talent telling personal stories from real-life experiences. It’s also among the greatest risks of running listeners...

Creating great radio shows every day is a grind. The daily creative process pays off each day, but as you're high-fiving and celebrating today's show, it's time to start working on tomorrow. In this article,...

Personality radio is hard. It may be harder than any other form of entertainment. Every day, shows create up to four hours of fresh, original material. That's 20 hours a week. About 1,000 hours...

Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. Everyone is looking for a silver bullet, a...

One of the best ways to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the life of a favorite personality can help the audience develop a deeper...

Here’s an amazing show prep hack that streamlines content curation for a show, or an entire staff of on-air personalities. Set it up once, fine tune it a bit and it will pay off...