Brainstorming Original Christmas Stories
Collaboration is a powerful brainstorming technique to discover personal stories to use on the air. Many shows are amazed at how much content can come from their own lives and experiences. The trick is...
The Inverted Funnel: Anatomy of a Radio Break
What's the most effective process for converting ideas into entertainment nobody else can perform? And what methods are best for turning content into stories listeners can relate to? There are three that we recommend...
Show Prep: Ask What Else
Show Prep is fundamental to on-air execution. The best shows prepare tightly in order to perform loosely. This type of preparation goes beyond what and gets to a more emotional, entertaining level of how...
The Sticky Prep Show Prep Technique
Many shows, maybe even most shows, have a fundamentally hard time creating content that is truly “sticky”. By that, I mean segments listeners actually hear, remember, and will talk about with friends. That only...
How To Brainstorm An Idea Into A Story
Many personalities struggle to turn a topic or idea into a relatable story that pulls listeners in. There's a thin line between being self-absorbed and interesting with an outward focus. That's why personal stories...
Prepping a Personal Story
The only thing harder than telling personal stories is prepping a personal story. There’s nothing like great radio talent telling personal stories from real-life experiences. It’s also among the greatest risks of running listeners...
The Daily Creative Process
Creating great radio shows every day is a grind. The daily creative process pays off each day, but as you're high-fiving and celebrating today's show, it's time to start working on tomorrow.
In this article,...
Find Performance Inspiration In Almost Any Source
Personality radio is hard. It may be harder than any other form of entertainment. Every day, shows create up to four hours of fresh, original material. That's 20 hours a week. About 1,000 hours...
Topics and Content: Talk About Anything-Even a Doorknob
Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. Everyone is looking for a silver bullet, a...
Brainstorming Tips To Find Personal Stories
One of the best ways to get closer to a radio personality is through telling personal stories. Getting a glimpse inside the life of a favorite personality can help the audience develop a deeper...