Contests are more popular than ever. The data is indisputable. Research proves that a record number of consumers participate in interactive promotions. If the radio stations find the right incentives, they can attract listeners with Showcase contests that offer multiple prizes, but just one payoff.
This article explains how to set up and conduct a Showcase Promotion. Including:
- An explanation of Showcase contests and how they work.
- The keys to executing Showcase contests successfully.
- Building a showcase and finding the right prizes.
- How to turn Showcase contests into a revenue-generating promotion.
- Examples and inspiration of winning promotions.