Everyone thinks they’re a social media expert. And maybe you are, mostly because being an expert in this ever-changing world is a moving target. But success on social media is more than just hiring a millennial who knows how Instagram works to manage the staton brand. It requires a strong, unified social media team. And a strong presence starts with understanding the most important thing on social media is response.

Social engagement may start with relevant content and consistent interaction, but more than that it’s being available and acknowledging the audience as they participate. This is important on all social media platforms.

This is a great video, produced by Lori Lewis of Cumulus Media. Spend three minutes to watch this, and the rest of the week addressing how to change the way your team interacts with the audience because of it.

What does it mean for your station?

Social Media Is Response