Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide how the brand is represented. That’s why every station needs a clear social media policy.

In this article, I share the important aspects of how to develop a social media policy for radio stations. Including:

  • Identifying the stakeholders responsible for execution.
  • How to choose which platforms to specialize in.
  • Defining the station’s online behavior standards.
  • The process of approving content. 
  • The role of air personalities.
  • How to set up a training program.

Social Media Policy: Identify the Stakeholders

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