Social media and digital marketing is one of the most contentious areas in nearly every radio station. Stations know they need a presence, but often fail to establish standards to guide how the brand is represented. That’s why you need a clear social media policy.
A social media policy establishes expectations, guidelines and structure so everyone on the team understands their role. And, especially with high-profile air talent, it sets boundaries that reduce problems.
The primary goal of a social media policy is to keep your team from getting into trouble. But there are other benefits. It can keep everyone on the same page and even lead to greater digital revenue.
Here are some tips for creating a social media policy.