It seems that radio station management and air personalities are in a constant war over social media. Stations want to maximize the reach popular radio personalities can bring for their brands. And rightfully so. After all, they’re paying for it! Yet air talent should constantly be building their own personality brand. So the question remains: Should talent have a separate social media presence?
Building and managing a social media community is hard enough without internal fighting. When there’s a tug of war over social media presence, it’s even more challenging.
Can’t we all just get along?