For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show: Invite the 9th caller to call and win! Of course, the phone lines light up, a player is ready in a minute or two, and the fun continues. That method of contesting is 60 years old! 60! Getting contest players online is a much more effective method and it can result in a better-sounding contestant, a larger pool of candidates, and free word-of-mouth advertising.
In this article, I share a strategy to improve contests and games by recruiting contest players online. Including:
- Why getting contest players online is far superior to traditional methods.
- How to set up an effective online form.
- How to communicate with the contestant for maximum impact.
- Tips and tricks to get the contestant to act as an ambassador that promotes the game.