For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show: Invite the 9th caller to call and win! Of course, the phone lines light up, a player is ready in a minute or two, and the fun continues. That method of contesting is 60 years old! 60! Getting contest players online is a much more effective method and it can result in a better-sounding contestant, a larger pool of candidates, and free word-of-mouth advertising.
In this article, I share a strategy to improve contests and games by recruiting contest players online. Including:
- Why getting contest players online is far superior to traditional methods.
- How to set up an effective online form.
- How to communicate with the contestant for maximum impact.
- Tips and tricks to get the contestant to act as an ambassador that promotes the game.
Why Recruit Contest Players Online
Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.
Are you already a member? Make sure you are logged in to access this content Log In
