For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show. Invite the 9th caller to play and win! And of course, the phone lines light up, a player is ready in just a minute or two, and the fun continues. But there’s a much more effective way that can result in a better player, larger pool of candidates, and free word of mouth advertising for contest players.

In this article, I share a strategy to improve contests and games by recruiting contest players online. Including:

  • Why getting contest players online is far superior to traditional methods.
  • How to set up an effective online form.
  • How to communicate with the contestant for maximum impact.
  • Tips and tricks to get the contestant to act as ambassador that promotes the game.

Why Recruit Contest Players Online

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