For decades, radio stations have followed a familiar pattern for promotions, contests, and even playing interactive games on a radio show. Invite the 9th caller to play and win! And of course, the phone lines light up, a player is ready in just a minute or two, and the fun continues. But there’s a much more effective way that can result in a better player, larger pool of candidates, and free word of mouth advertising for contest players.
In this article, I share a strategy to improve contests and games by recruiting contest players online. Including:
- Why getting contest players online is far superior to traditional methods.
- How to set up an effective online form.
- How to communicate with the contestant for maximum impact.
- Tips and tricks to get the contestant to act as ambassador that promotes the game.