Every radio station wants to stand out. Every show wants to be remembered. And every programmer knows that imaging is a key to brand identity. But here’s the problem: most stations sound like every other station in their format. Yes, the sweepers are clever. The voice guy is strong. The jingles are polished. But what sticks? What stamps the brand in the listener’s memory? That’s where sonic branding comes in. And it’s time radio caught up with what the best marketers already know:
The fastest path to a listener’s memory is through their ears.
