Let’s be honest: There’s no shortage of opinions. Everyone has one, and they’re usually… fine. But if you want your audience to lean in, laugh, cry, or call their friends to say, “Did you hear Peppy and Zippy this morning?”, then surface-level opinions aren’t enough. The magic happens when you create a topic or question that leads to a story, and the secret to unlocking stories is specificity. Specific questions lead to better stories.
Stop Being Vague: Specific Questions Lead to Better Stories
