Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This is good advice for any brand, including personality radio shows.

In this article, I share the importance of getting into radio content quickly, and how to win the race for attention before it even gets started. Including:

  • Proof that a Fast Start is critical.
  • Imagine a mental stopwatch to help perform with the conscience of the listener.
  • Why you should not start at the beginning.
  • Examples of how personalities can craft clever hooks without being redundant.

________________________________
Hey, Sorry!

This content is for members only. But you can sign up for a membership for just $1 for the first 14 days! Then, if you like it, stay on with your Insiders membership.
Sign Up Are you already a member? Make sure you are logged in to access this content Log In