Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This is good advice for any brand, including personality radio shows.
In this article, I share the importance of getting into radio content quickly, and how to win the race for attention before it even gets started. Including:
- Proof that a Fast Start is critical.
- Imagine a mental stopwatch to help perform with the conscience of the listener.
- Why you should not start at the beginning.
- Examples of how personalities can craft clever hooks without being redundant.