Usain Bolt is the fastest human being in history. The key to his amazing achievements: Start fast. This is good advice for any brand, including personality radio shows.

In this article, I share the importance of getting into radio content quickly, and how to win the race for attention before it even gets started. Including:

  • Proof that a Fast Start is critical.
  • Imagine a mental stopwatch to help perform with the conscience of the listener.
  • Why you should not start at the beginning.
  • Examples of how personalities can craft clever hooks without being redundant.


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