Do you have a station voice guide? You are probably wondering what it is and how it works. That means you don’t have one. If you do have one, it’s probably not thorough or descriptive enough.
Station voices are fine, but most imaging and copy are stiff, predictable, and disposable. They’re either corporate laundry lists of what not to do, or bloated documents written in a way no human would ever speak. It doesn’t sound like your audience. But it doesn’t have to be that way. You need a station voice guide built for real-world use by real people who talk into microphones and create the magic between the songs.
It connects the dots between your Brand Voice Bible, Character Profile, and on-air execution. When these are in synch, everything comes together. Whether you’re coaching a veteran morning show host, a part-timer recording liners, or an AI voice running overnights, a station voice guide makes sure your station always sounds like you,and not like a slogan machine.
A Station Voice Guide Starts With the Character (Not a Format Clock)
Programmers tend to start with clocks, formats, and rotations, then fill the slots with content. But your station voice should start with your character—your station’s personality. Ideally, you have a Brand Voice Bible to use as a recipe.
This starts with a station or show character profile. If you haven’t taken this step yet, create a character profile. It’s free, fast, and built exactly for this:
👉 Get Your Free Customized Character Profile Here
Your character anchors what you say, how you say it, and protects you from saying things you should not. This turns your station from “just another outlet” into that station that sounds like the cool best friend with great taste. Or the music-loving big sister. Or the voice of reason with just enough sass.
