A lot of shows…maybe even most shows…have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique.

Most of these shows perform fine breaks. Execution is precise. And it sounds good. But shows need to actually leave the audience satisfied, inspired and excited.

In working through this situation with a client, we developed a daily exercise to address this situation. I think it will be a valuable part of this show’s growth. And it may be just what you need to reach that next level of performance and become more than just a background soundtrack.

It could be the breakthrough moment you need to unlock your personality and provide a Didja Hear moment or two each day.

The Sticky Prep Technique

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