Many shows, maybe even most shows, have a fundamentally hard time creating content that is truly “sticky”. By that, I mean segments listeners actually hear, remember, and will talk about with friends. That only occurs when generating original content that is unique to a specific show. For that, we coach the Sticky Prep technique.

In this article, I share a technique for creating more memorable content on-air. Including:

  • Defining the Sticky Prep Technique for show prep.
  • How to find, and focus on the essence of a topic.
  • Developing a Point of View to inject life into a segment.
  • Why Sticky Prep seems upside-down!
  • A demonstration of the Sticky Prep technique.

The Sticky Prep Technique


Subscribe now to unlock this article and thousands more for personalities, programmers and promotions pros.

Sign Up

Are you already a member? Make sure you are logged in to access this content Log In