A lot of shows…maybe even most shows…have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique.
In this article, I share a technique for creating more memorable content on-air. Including:
- Defining the Sticky Prep Technique for show prep.
- How to find, and focus on the essence of a topic.
- Developing a Point of View to inject life into a segment.
- Why Sticky Prep seems upside-down!
- A demonstration of the Sticky Prep technique.