A lot of shows…maybe even most shows…have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique.

In this article, I share a technique for creating more memorable content on-air. Including:

  • Defining the Sticky Prep Technique for show prep.
  • How to find, and focus on the essence of a topic.
  • Developing a Point of View to inject life into a segment.
  • Why Sticky Prep seems upside-down!
  • A demonstration of the Sticky Prep technique.

The Sticky Prep Technique


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