Ever hear a news anchor say: “Authorities managed to apprehend the assailant after a brief pursuit”? Now ask yourself: Would you ever say that out loud… to anyone… in real life?Didn’t think so. This article is your permission slip to break up with News Speak and start writing the way you actually talk. What happens to otherwise ordinary human beings when they start writing copy for an information segment?? It’s like they suddenly become robotic journalists, injecting the copy with words that are hard to say. It leads to terribly boring segments. It’s time to kill stiff news copy.
Stop Reading Like a Robot: How to Kill Stiff News Copy
