There are plenty of good commercial-free strategies that enhance station brands and extend TSL (time spent listening). Removing spots for a period of time is not a cure-all, but the tactic can have a positive benefit when used properly. Getting rid of programming off-ramps is a great TSL tool, but why on earth would programmers insist on calling attention to it? It’s time to stop calling it commercial-free.
Stop Calling It Commercial Free!
