The best way to program commercials is to go commercial free. Okay, that’s not probable. So what is the best way to schedule those pesky spots? What is programming’s best practice on stop set placement? Or does the position commercials play even matter?
Is it better to schedule fewer breaks with more units or more frequent stop sets with brief interruptions?
Pick a side, and I can argue it effectively. The right answer varies by format, market and audience.
But here are considerations to help you find the right solution for your station: